| Tipo | Título | Autor | Edición | Disponibilidad | Valoración |
|---|---|---|---|---|---|
Libro |
Contemporary Advertising | Bovée, Courtland L. |
(1982) |
Sala
|
---------- |
Libro |
Marketing: Contemporary Concepts and Practices | Schoell, William F. |
4th. ed.
(1990) |
Sala
|
---------- |
|
Libro |
Marketing: an Introduction | Kotler, Philip |
(1987) |
Sala
|
---------- |
Libro |
Marketing Management: Strategy and Action | Assael, Henry |
(1985) |
Sala
|
---------- |
|
Libro |
Marketing de bases de données | Micheaux, Andrea |
2e. éd
(2000) |
Sala
|
---------- |
Libro |
Multicultural Marketing: Selling to a Diverse America | Rossman, Marlene L. |
(1994) |
Sala
|
---------- |
